Google Business Profile: the cheapest lead source you own
For most pest control firms the map pack delivers more calls than the website. Set up properly and worked every week, your profile out-earns almost any other £50 you spend on marketing.
Set up once, worked every week
Full initial optimisation
Categories, services, service areas, attributes, opening hours, description and photos rebuilt from the ground up — the setup that decides whether you rank at all.
Geo-grid rank tracking
We measure your map pack position across a grid of your service area, not just from your own postcode, so we can see exactly where you fade out.
Weekly posts & content
Seasonal posts, offers, new photos and service updates published for you — one of the few signals you can influence every week.
Reviews engine
Simple request flows for technicians, plus responses written for every review, good or bad, in your voice.
Q&A and messaging
Common questions seeded and answered, messaging monitored so enquiries don't sit unread.
Suspension & spam defence
Reinstatement support if your profile is suspended, and reports filed against fake competitor listings crowding your patch.
A month one rebuild, then steady weekly work
Rolling monthly after the first 90 days. One pest control client per service area.
Profile management, measured across your whole town
Map pack visibility fades within about two kilometres of your registered address. We track a geo-grid across each town you cover, then work the signals that widen the radius.
Common questions
How much does Google Business Profile management cost?
From £50 a month, covering the initial rebuild, weekly posts, review handling and ongoing maintenance. There is no minimum term. For most pest firms it is the highest return line on our price list.
Why does my pest control business not show up in the map pack?
Usually one of four things: your categories and services are incomplete, you are outside the searcher's proximity radius, your review volume is behind your competitors', or you have a duplicate or suspended listing you do not know about. The audit in week one tells us which.
How far from my address can I realistically rank?
Before optimisation, most profiles fade out around two kilometres. After six months of proper work our clients average closer to five and a half. Proximity is the strongest factor in the map pack and you cannot fully beat it, but you can stretch it a long way.
How do I get more Google reviews without nagging customers?
Ask at the right moment, which is on the doorstep when the job is done and the problem is gone, not three days later by email. We set up a request flow your technicians can use in about ten seconds, and we write the responses to every review that comes in.
What happens if my profile gets suspended?
We handle the reinstatement. Suspensions usually follow a category change, an address edit or a competitor report, and getting back on requires documentation submitted in a specific way. It is included rather than billed as an emergency.
I work from home, can I still appear in the map pack?
Yes. You register as a service area business and hide the address, which is the correct setup for most pest control firms. Getting this wrong is one of the more common reasons a profile underperforms or gets suspended.